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What is Faraday?

Faraday helps you predict customer behavior using a developer-friendly API, so you can build powerful predictive customer experiences. Faraday gives data science & engineering teams everything they need to build breakthrough customer experiences. Data, AI agents, and automation — point-and-click or API.

How to use Faraday?

Connect to your existing data sources, declare your prediction objectives, review automatic reporting, and deploy your predictions anywhere. Faraday provides built-in consumer data, AI agents, and bias management.

Faraday's Core Features

AI agents for predicting customer behavior

Developer-friendly API

Built-in consumer data

Built-in AI agents for key behaviors

Built-in bias management

Data ingress and integrations

Identity resolution

Algorithm tuning

Feature engineering

Validation & reporting

Probability calibration

Geonormalization

Explainability

Bias detection & mitigation

Real-time and batch inference

Lifecycle management

Faraday's Use Cases

#1 Adaptive discounting

#2 Lead prioritization

#3 Next best offer

#4 Repeat purchase readiness

#5 Thematic personalization

Faraday

📋Introduction

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